Indexed from the world's leading food-innovation awards
Every idea is grounded in products that expert juries and real consumers have already rewarded — across 10 global award and innovation sources.
AI-generated new product ideas for food brands — each built from winning market trends and paired with a consumer study to validate it.
Free to start · no product or brief needed yet
Pick 1–3 categories. We tailor ideas to each.
Your home market anchors the expansion suggestions.
We'll suggest new markets to expand into, closest first.
Optional — we read your positioning to sharpen the ideas.
Each idea rides a proven trend and fills a gap in your portfolio. Refine one, then design a study to validate it.
Ranked closest to your home market — each backed by live 2026 trend data.
Our team is designing how to test this concept — with how many people and in which markets. You'll get your study plan by email within 1 business day.
Most food brands struggle to translate big market trends — protein, fiber, gut health — into the right product for their portfolio. The Launch Advisor does it from evidence, in minutes.
No brief, no finished product. Just your brand name, category, or the portfolio you want to grow.
Our AI queries a database of the most innovative, award-winning food products and live market trends relevant to your space.
You receive concrete new product ideas and a ready-to-run consumer study (Vox + Domus) to validate the winner before you invest.
Roughly three in four food launches fail within their first year. The pattern behind the survivors is rarely a brand-new trend — it's a proven macro-trend, adapted early to the right category. High-protein, fiber and gut health, GLP-1-friendly portions, and plant-forward formats are reshaping shelves in 2026.
The Launch Advisor starts your new product development from what consumers already reward: award-winning launches, retailer innovation, and category growth. Instead of guessing which food trend to chase, you get a specific product direction that fits your portfolio — and a plan to validate it with real consumers before development spend.
The five macro-trends driving new food product development in 2026 — and the ones the Launch Advisor maps to your category before proposing an idea.
Protein claims are moving out of sports nutrition into everyday snacks, bakery, dairy and drinks. In 2026 the opportunity is credible protein in formats people already love, not another shake.
Fiber fortification and microbiome-friendly ingredients — prebiotics, fermented foods, postbiotics — go mainstream as consumers link gut health to mood, immunity and metabolism.
With GLP-1 weight-loss medications reshaping appetite, 2026 rewards smaller portions, high-protein and high-fiber recipes, and satiety-focused products designed for the way these consumers now eat.
The winning plant products in 2026 lead with taste and whole-food ingredients — vegetable-led and blended formats — rather than imitating meat. Positioning shifts from substitute to genuinely better.
Added functional benefits — cognitive focus, immunity, hormonal and women's health — with credible, evidence-backed claims become a primary reason to buy, not a side note on the pack.
Every idea is grounded in products that expert juries and real consumers have already rewarded — across 10 global award and innovation sources.
The strongest 2026 launch opportunities adapt proven macro-trends — high-protein, fiber and gut health, GLP-1-friendly portions, plant-forward formats — to your specific category and portfolio gap. The Launch Advisor analyzes your brand against a database of award-winning products and proposes concrete ideas that fill a white space you can own, then designs a study to validate it before you invest in development.
Reliable NPD trend signals come from what consumers actually reward at shelf: award-winning launches (World Food Innovation Awards, SIAL Innovation, Monde Selection, Product of the Year, NEXTY, PLMA and more), retailer innovation, and category growth data. Eatpol indexes 821 of these award-winning products across 10 global award sources — plus live market-trend data from 86 countries — and matches them to your category, so you start ideation from evidence rather than a blank page.
You enter your brand or category. The Launch Advisor matches it against a database of the most innovative winning food products and live market trends, then proposes new product ideas tailored to your portfolio. Each idea comes with a ready-to-run consumer-research study (Vox interviews and Domus in-home tests) so you can validate it with real consumers.
A trend report tells you what is growing. The Launch Advisor turns trends into a specific product idea for your brand and then gives you a validation plan — the study you would run to prove consumers want it. It is built for action, not just reading.
The five food product trends shaping 2026 are: (1) high-protein across everyday formats, not just sports nutrition; (2) fiber and gut health, including prebiotics and fermented foods; (3) GLP-1-friendly products with smaller portions and high protein and fiber; (4) plant-forward formats that lead with taste and whole foods rather than imitating meat; and (5) functional "food as health" with credible cognitive, immunity and women's-health claims. The Launch Advisor maps these trends to your specific category and proposes a product idea you can validate with real consumers.
Start with your brand or category. We'll do the rest — idea, white space, and a study to prove it.